Principles of marketing, 10th edition /
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type:
BookPublisher: [S.l.] : Prentice Hall, 2003Edition: 10th ed.Description: 768 p.ISBN: 0131018612 (hardcover); 9780131018617 (hardcover).Online resources: eBook Summary: For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28540 | ||
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Books
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Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28541 | ||
|
Books
|
Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28542 | ||
|
Books
|
Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28543 | ||
|
Books
|
Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28068 | ||
|
Books
|
Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28069 | ||
|
Books
|
Central Library, QUEST, Nawabshah
Welcome to the Central Library, QUEST, Nawabshah, Sindh, Pakistan |
658.8KOT (Browse shelf) | Available | 28070 |
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
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