Principles of marketing, 10th edition / (Record no. 5295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01212nam a2200217 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PK-NaQUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241031091134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241031b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131018612 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131018617 (hardcover) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QUEST |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing, 10th edition / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [S.l.] : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 p. ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://10.10.170.122:8080/browse/book/26027 |
| Link text | eBook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-06-05 | 423.00 | 658.8KOT | 28540 | 2014-06-05 | 2014-06-05 | Books | ||||
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-06-05 | 423.00 | 658.8KOT | 28541 | 2014-06-05 | 2014-06-05 | Books | ||||
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-06-05 | 423.00 | 658.8KOT | 28542 | 2014-06-05 | 2014-06-05 | Books | ||||
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-06-05 | 423.00 | 658.8KOT | 28543 | 2014-06-05 | 2014-06-05 | Books | ||||
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-05-30 | 752.00 | 658.8KOT | 28068 | 2024-10-30 | 2024-10-30 | Books | ||||
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-05-30 | 752.00 | 658.8KOT | 28069 | 2024-10-30 | 2024-10-30 | Books | ||||
| Central Library, QUEST, Nawabshah | Central Library, QUEST, Nawabshah | 2014-05-30 | 752.00 | 658.8KOT | 28070 | 2024-10-30 | 2024-10-30 | Books |