| 000 -LEADER |
|---|
| fixed length control field |
00589nam a2200217 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PK-NaQUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251027121534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241031b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132744031 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132744034 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QUEST |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : an introduction |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[S.l.] : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
672 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Phi |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://10.10.170.122:8080/browse/book/26029 |
| Link text |
Download eBook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
